At ZipSprout, we specialize in micro-sponsorships, meaning most clients who come our way aren’t looking to be the title sponsor of a nonprofit fundraising event. They’re doing local good, but they’re working with multiple organizations in each region.
We get a lot of clients asking how much to budget for local sponsorships, and we also speak with a lot of local organizations who are flexible with prices, or who aren’t sure how much to ask for in donations. The ultimate purpose in donating to a nonprofit is to do local good, so if it takes a team more time and effort to process and fulfill a sponsorship than the cost of the sponsorship itself, it’s wise to up the sponsorship level. In fact, in our ongoing survey of local organization leaders, 64% said that they come up with sponsorship levels simply by comparing prices with their organization’s peers.(1) But looking at the numbers at scale can tell a different story, for donors and for organizations.