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Local Sponsorship Playbook
By Megan Hannay & Claudia Cruz
Your complete guide to managing local sponsorships:
The Local Sponsorship Playbook is a 50-plus-page field-tested guide built from 1000s of running local sponsorships.
Our guide walks you through our entire local sponsorship process: what worked, what didn’t, and how to repeat the wins.
Inside you’ll find:
- A step-by-step to run outreach, fulfillment, and reporting
- Our exclusive outreach templates
- Proven prospecting options for finding the best sponsors
- Tips on getting the best link placement
- A fulfillment checklist to help you secure more links
- Measurement frameworks that align with local marketing goals
- Walkthrough on using the local sponsorship finder
Building local links ain’t easy.
With our playbook, you can send your first outreach emails today!
Get The Playbook Now
Get access to everything we’ve learned (over years of experience with outreach) for just $39 and kickstart your local campaign!
Want the book for free?
Become a paid subscriber to the Local Sponsorship Finder Tool, and
we’ll give you a free copy of the book!
Community love
What the communities we help say about ZipSprout
ZipSprout has connected us with many corporate donations over the years, which has helped us carry out our work and mission! The communication is clear, and we have been able to receive the donation and post logos on our website without any issues.
It’s so hard to connect with companies and find out who is looking to do more philanthropy and expand their online presence and awareness, so the fact that ZipSprout is always out there making those connections is invaluable.
ZipSprout has helped bring our mission to more companies through a straightforward process that creates a reciprocal relationship between nonprofits and business sponsors, with clear expectations on both sides.
Their support has helped Doggie Street Festival & Adopt-A-Thon secure the economic backing needed to bring our community together, increase pet adoption, and improve care for companion animals through a high-visibility public service event.
ZipSprout helps us secure funding throughout the year, easily. Super easy! It allows an organization to focus on what it needs to and take some of the funding stress away.
ZipSprout has helped our organization by reaching out to us and connecting us with funding sources we didn’t know were available.
We didn’t have to do anything! We are very busy at San Diego Therapeutic Horsemanship, caring for horses and supporting people facing physical, emotional, and learning challenges. We want to give our full attention to our horses and clients, so we appreciate having an organization that brings funding opportunities directly to us.
Working with ZipSprout helps our organization grow and sustain our events and impact. ZipSprout makes the entire process so easy and hassle-free. For a nonprofit like ours, financial support is absolutely critical to our impact in the community. ZipSprout introduces us to fantastic, committed businesses looking to support the community. They are really committed to making it as easy as possible for us to engage and benefit!
My advice to anyone unsure about ZipSprout: Don’t hesitate! The experience has been fantastic. The entire team is wonderful. The communication is great — they even get on a call, which is hard to come by post-pandemic.
In total, ZipSprout has helped us raise $3k+. That money helped us keep the event afloat. We are a nonprofit, so every dollar counts towards hosting a FREE Semi-Annual Festival!
We attracted appropriate sponsors for each particular program. They placed their logos on one of our program pages for one year. When the community saw these pages for special events, they could click on the sponsor site. ZipSprout coordinated the sponsorship connections and payment of fees with greate attention to detail.
Working with ZipSprout has been great. They helped match local businesses and schools together in the form of a sponsorship. We’re both in the business of sponsorships, ZipSprout does a great job of trying to match those and its a huge time saver.
ZipSprout reached out to us via our contact form to provide us with exposure and connect us to great sponsors. They’ve been very pleasant to work with, and the process of being matched was very simple and easy.
Working with ZipSprout has helped us increase our local visibility and connect with community outreach that aligns with our mission. In addition, it has also given us a chance to support local initiatives and build backlinks that may contribute to long-term SEO benefits.
We are hopeful that over time, this kind of exposure will lead to stronger recognition and commitments. We are excited to further our presence through the opportunities that ZipSprout exhibits.
The ZipSprout team has been such a joy to work with. They’ve supported Women in Tech SEO as a WTSPartner and exhibiting at our WTSFest conferences – always showing up with genuine enthusiasm and a real commitment to our mission. They’ve supported further outside our partnership through initiatives like their survey donations that help better our industry and support keeping our WTS community sustainable. Every interaction we’ve had with them has been kind, genuine, and full of enthusiasm for what we’re building together. We’re so grateful for their support and the way they show up for our members.
ZipSprout has supported our organization by introducing new partnership opportunities and securing funding from sponsors.
5 stars out of 5 Stars!
Working with ZipSprout helped us secure a new business partner. The process was very smooth. Cody contacted us and walked us through the process. They help nonprofits like ours secure much-needed funding.
If you’re wondering whether ZipSprout is too good to be true, I’ll say this: We’ve completed more than 50 sponsorship agreements through ZipSprout without incident.
I was surprised by how quickly and accurately ZipSprout matched HRC’s events with sponsors that genuinely fit the culture, values, and energy of the races. We’re used to doing sponsorship outreach manually, one relationship at a time, so seeing a digital platform deliver high‑quality, community‑aligned matches was an unexpected and welcome shift!
ZipSprout helped us get a few sponsorships from companies who wouldn’t have known about us otherwise. Since we are a small nonprofit, it’s important for programs like ZipSprout to connect us to companies who don’t know about us.
ZipSprout provided us with invaluable funding that helps us cover legal research tools to help us train and support over 1,000 court-appointed attorneys. This helps us expand our reach and provide more support for youth in Massachusetts who need education representation.
Small non-profits like ours have limited resources to reach new donors, so having an organization like ZipSprout find donors and connect them to us is priceless.
