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Here at ZipSprout, we're all about learning what works with real, people-centered marketing - and sharing what we know! Read about what's worked for us here - with notes on our matches and experiences along the way.

[Podcast] Why Edward Jones Cares Locally

What do you want to do when you grow up? As I get older, I’m beginning to think this is a question that many of us never answer. As long … More

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Top 60 Corporate Sponsors in the United States

We talk a lot about local giving at ZipSprout. But we haven’t spent as much time talking about the brands who already “get it” – who are going local, at … More

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[Podcast] Driving toward unique content, with Greg Gifford

SEO, like any industry, has its mainstays. Like, if you’re going to write an article on SEO 101 in 2017, you’re probably going to tell your reader to ensure that … More

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[Podcast] Breaking & Entering – for PR – with Lexi Mills

Lexi Mills’ career started with breaking and entering. Well, sort of. There were also firemen involved. I heard Lexi speak at the Inbounder Conference, she was a presenter along with … More

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Local Marketing Case Study – Celebrating with Fun Brands

Fun Brands, a national multi-location indoor inflatables brand, sought local visibility around two store re-openings. We identified the best local opportunities for the two stores, managed sponsorship benefits and fulfilled asset needs. Our focus was on-brand sponsorships that maximized local reach, via online and offline efforts.

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The Local Sponsorship Asset Checklist

Local sponsorships are not yet scalable in the same vein as online advertising; there are not networks where businesses can bid on sponsorships of the community center’s summer program. Plus, based on … More

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