What is reach score?
Reach Score measures influence. Incorporating social media, website authority, and email newsletter following, with event attendance, Reach Score looks at the big picture of community influence. Each organization’s score is evaluated only alongside other organizations in the same metro area, to create a unique reach graph for each city.
Partner with mission, report with reach.
High Reach Score doesn’t always convey a “better” opportunity; some sponsors benefit from branding among smaller, more targeted audiences. But Reach can be a great way to view the big picture of a local ecosystem.
Calculate Reach Score
To calculate the Reach Score of any local sponsorship opportunity, we need a ZIP code and website. A Facebook or Twitter account is also required. If the organization has a newsletter or event attendee counts, enter this info for a more accurate score.
Local organizations – want to work on your local reach? Check out our workshop series on marketing for local events and nonprofits.