The Zip episode 37
So heads up – this episode of The Zip has a fair share of acronyms. For example, AMP, JSON, PWA, iOS and even …MTV.
But sometimes the message is worth a bit of jargon, and that’s certainly the case with today’s guest, Cindy Krum. Cindy is the founder and CEO of MobileMoxie, a mobile web consultancy, and a frequent speaker at search and tech events.
I saw Cindy speak at MozCon local AND EngagePDX, and I just. had. to. interview. her. Perhaps more than any other presentations I’ve seen in the past few months, Cindy’s speak to the future. She’s been doing mobile SEO since before the iPhone, if that gives you a sense of how prescient Cindy is. She sees what’s coming.
And that’s what we’ll dive into today, because the acronyms, as complex as they are, stand for a push toward simplicity. The giants of the Internet, and Google in particular, are turning the web from a network of URLs into a space where human questions result in human-like answers. As Cindy mentions, Google is working to take the developer out of the way.
But there are consequences for this – when everyone controls the Internet, the Internet is a messy, funky, weird place. Think Myspace circa 2006. But when one entity controls the Internet – we get good user experience, we get a clean interface, but we also get a closed web, a space in which newcomers better play by the rules, or else.
We don’t delve too much into the consequences in this conversation, but if you’re interested, I’d recommend checking out my interview with Doc Searls from a few weeks ago, or even last week’s conversation with Joy Hawkins. Businesses have to play by Google’s rules, and those who don’t, or don’t know how, or can’t afford the time or employees to learn how, are getting left behind.
But today, let’s forget about the consequences for a second, and soak in the excitement of a future where the web speaks human.
And just to illustrate, Google herself will make a, let’s call it an appearance, in this conversation. So pay attention for that.
Welcome to The Zip – a podcast on the ecosystem of local, brought to you by ZipSprout.com.