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If you’re a business entering or reviving your presence in a new community, you can buy a few radio ads or billboards, or you can genuinely reach locals on a grassroots level.
Over the past 30 days, I’ve exchanged phone calls or emails with more than 250 non-profit organizers in the San Diego area, spending around 100 hours organizing this seaside city into its humanitarian parts. Two of my Citation Labs team members, Kristina and Abby, are introducing themselves to organizations in Chicago and Atlanta this month.