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Here at ZipSprout, we're all about learning what works with real, people-centered marketing - and sharing what we know! Read about what's worked for us here - with notes on our matches and experiences along the way.

The Cost of Local Sponsorships

So you’ve seen the benefits of sponsoring a local nonprofit organization and you’re enthusiastic about how you can market your business while also supporting an organization in your community. But … More

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Analyzing the local SERP with Garrett Mehrguth of Directive Consulting

The Zip episode 12 In this episode Megan Hannay speaks with Garrett Mehrguth, who is the CEO of Directive Consulting. They are a Google, Bing, Moz, & Unbounce partner serving … More

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Local Marketing “En tu barrio,” with Hispanic Millennials in the U.S.

The Internet is crazy about them, sociologists are trying to understand them, marketers want learn how to sell to them. Millennials have become a full time occupation for brands and … More

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Interview with Mike Ramsey: Burley, Idaho, where marketing and storytelling converge

The Zip episode 11 I call this episode ‘authentic local marketing’ not because my previous guests weren’t authentic, but because Mike Ramsey is not just a local marketer, he’s also … More

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How to Select a Local Sponsorship

A Process for Businesses As a business entity, there are many benefits to sponsoring a local nonprofit organization. Sponsoring a local nonprofit event helps raise brand awareness, create strong ties … More

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scalawag magazine: the story of another south

The Zip episode 10 Scalawag is a southern rebel magazine (and not *that* kind of ‘southern rebel’). In today’s episode of The Zip, Megan speaks with Jesse Williams, cofounder slash … More

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