CASE STUDY

43 Local sponsorships help dial one plumbing boost rankings and community visibility

Summary:

Dial One Plumbing’s service pages were invisible in key searches, putting new customer growth at risk. By sponsoring 43 local nonprofits, the company secured higher rankings, captured 86 new keywords, and reinforced its role as a trusted community partner.

Results Snapshot

  • +9 average position increase
  • 86 new keywords ranking
  • Top 10 for key service pages
  • 43 nonprofits supported
  • All funds delivered to nonprofits
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The challenge

Dial One Plumbing had invested in building out local landing pages across its service area, but many of those pages weren’t surfacing in search results.

Despite decades of trust and strong customer referrals, the company wasn’t ranking for competitive, service-based searches in key locations. That visibility directly affected their ability to win new customers.

With a lean marketing budget, the team needed a way to strengthen local visibility while reinforcing their role as a community-first brand.

Our solution

ZipSprout launched a hyper-local sponsorship campaign designed to boost Dial One Plumbing’s visibility in the exact communities where rankings were falling short.

The priority was volume over relevance. Every partnership was made with a local nonprofit or community group directly tied to one of Dial One Plumbing’s service areas.

Each placement was more than a backlink. It was a form of Community PR: trusted mentions on real organization websites that reinforced Dial One Plumbing’s identity as a local business serving local people.

Our process

Working with local nonprofits means adapting to their pace. Many are volunteer-led, short on time, and new to sponsorships. ZipSprout built a process around that reality to deliver results for Dial One Plumbing.

For this campaign, we:

  1. Prioritized key locations: Ran a link gap analysis to identify the most competitive service areas and chose landing pages that needed visibility the most.
  2. Shortlisted nonprofit partners: Identified organizations with strong local ties in those areas and confirmed selections with Dial One Plumbing.
  3. Handled outreach and coordination: Contacted each nonprofit, secured sponsorship approvals, and managed expectations on both sides.
  4. Supported fulfillment: Supplied nonprofits with content, logos, and timelines to ensure every link reinforced the right brand and location.
  5. Extended reach: Encouraged nonprofits to share sponsorships through newsletters, event pages, or social media, adding visibility beyond search.
  6. Reviewed and reported: Verified each link for accuracy, tone, and alignment before delivering final results.

Dallas

The Roadblocks

TReal nonprofit partnerships rarely run on marketing schedules. Many organizations were volunteer-led, unfamiliar with digital sponsorships, or balancing multiple priorities at once.

Some needed help shaping content. Others needed reminders. A few had limited control over their websites. ZipSprout adapted to each challenge without losing momentum.

Together with Dial One Plumbing, we balanced SEO preferences like anchor text with what was practical for community partners. The outcome was trusted links that worked for both search engines and the neighborhoods they represented.

The Results

By the end of the campaign, Dial One Plumbing had secured 43 new links from nonprofit and community websites, each tied directly to a target service area.

These weren’t passive mentions. Many were reinforced through newsletters, social posts, and shout-outs at community events, strengthening visibility both online and in the neighborhoods they serve.

The impact was clear: local rankings improved, new keywords were captured, and previously underperforming service pages moved into competitive positions. Every sponsorship also sent 100% of funds directly to nonprofits, reflecting the company’s role as a genuine community partner.

Together, these results positioned Dial One Plumbing not only higher in search but also as a trusted local presence through what ZipSprout calls Community PR, visibility built on real-world partnerships.

Key Results:

  • +9 average position increase on local landing pages
  • 86 new keywords added to search visibility
  • Top 10 rankings for key underperforming service pages
  • 43 community organizations supported with direct sponsorships
  • 100% of sponsorship funds delivered to nonprofits

What’s next

With a proven model in place, Dial One Plumbing is expanding its local visibility one partnership at a time.
As the company grows into new service areas, ZipSprout will help identify the next neighborhoods and organizations to support, ensuring visibility in search continues to track with visibility in the community.

Client overview:

Dial One Plumbing is a family-owned business serving residential and commercial customers across the Dallas–Fort Worth area. With more than 50 years in business, the company has built its reputation on strong word-of-mouth and deep local roots.

  • Industry: Plumbing services
  • Size: Multi-location, family-owned business
  • Location: Dallas–Fort Worth, Texas