Our brand ecosystem
Meet our super cool crew of partners, helping brands compete in crowded markets by dominating both search and LLMs visibility.
Meet our brand family
See how XOFU and ZipSprout help Citation Labs power an AI-first visibility engine.
Citation Labs: LLM visibility and link building at scale
Citation Labs is our big brother. We use their link-building and strategy as a North Star to guide our outreach efforts. And we rely on their custom tools to deliver detailed link impact reporting.
Key Capabilities:
- High-Volume, High-Relevance Backlinks: They deliver hundreds of links per month to pages that drive revenue.
- LLM Mentions & AI-Search Citations: They track and optimize where ChatGPT and similar tools quote your brand when it matters most.
- Citation-Worthy Content Creation: They craft pages designed to get cited—boosting outreach success and helping your content earn links.
- Impact-Driven ROI Reporting:They provide reports showing how backlinks shift rankings, conversions, and revenue (measured against controls).
Citation Labs partners with ZipSprout to layer scalable, enterprise-level link-building, strategy, reporting and LLM visibility on top of hyperlocal sponsorships.
Xofu: Monitor and Improve LLM Visibility
Xofu is our AI‑search monitoring tool designed for visibility tracking.
It tells you if tools like ChatGPT cite your brand at the exact moments your buyers make decisions and shows you where competitors win those spots.
Key Capabilities:
- Bottom‑of‑Funnel Targeting: Tracks your brand’s presence in AI answers for high-intent, decision-stage prompts.
- Competitor Benchmarking: Reveals how you stack up against competitors for those same prompts.
- Citation-Level Detail: Pinpoints which pages AI tools are referencing so you can refine or promote them.
- Content Gap Insights: Identifies where AI is citing someone else over you, and why—giving you a roadmap to fix it.
Xofu shows Citation Labs which pages surface in AI answers and which don’t, guiding our link-building strategy to improve your key sales page visibility in LLMs and Search.
Citation Lab FAQs
What does Citation Labs do?
Citation Labs delivers link-building campaigns at scale for enterprise orgs.
Their custom tools and reporting help track increased search visibility, qualified traffic, and business impact as they earn 100s of new links each month for clients.
How does Citation Labs measure success?
They use impact-driven reporting, control groups, and link gap analysis to connect backlink activity directly to rankings, conversions, and revenue.
What types of services does Citation Labs offer?
Their core services include link building at scale, LLM mentions, and citation-worthy content that earns natural links. Each service aims to help hypercompetitive enterprise organizations stay on their buyers’ radar.
Who does Citation Labs work with?
They primarily work with enterprise-level brands and upper-market businesses that need a large volume of links to key sales pages. They also build strategies to help large organizations stay visible in LLMs.
How is Citation Labs different from other link-building agencies?
They combine two decades of link-building expertise with proprietary tools like Link Launch and Xofu, focusing on relevance, scale, and measurable business outcomes instead of raw link counts or obsessing over DR/DA.
Xofu FAQs
Can Xofu tell me why my brand isn’t showing up in AI answers?
Xofu shows which competitor pages get cited, the prompts that triggered them, and the content gaps that may be keeping you out. You can infer reasons from these reports.
Does Xofu track all prompts people use in ChatGPT?
No one can track all prompts, but Xofu focuses on high-intent, bottom-of-funnel queries mapped to your industry. This is exactly where a mention can influence buying decisions.
Can Xofu see into “private” or “logged-in” AI chats?
No. Xofu works from repeatable, testable prompts in public-facing AI behavior. That keeps its data verifiable, rather than relying on opaque model behavior.
Does being visible in AI answers always mean more sales?
Not directly. But it means you’re present when buyers are gathering final proof and recommendations. Without visibility there, you’re leaving that influence entirely to competitors.
Can Xofu’s insights help outside of AI search?
Yes. Knowing which pages AI tools choose to cite can inform SEO, PR, and content updates.
The same structured, credible pages that show up in LLM answers tend to perform better in traditional search and outreach.