Marketing through sponsorships of local organizations and events provides an avenue to key audiences that otherwise may be difficult or costly to reach. In addition to the investment in the community, local marketing has the added benefit of establishing a connection with an organization that the audience trusts. Sponsorships can ignite relationships that are challenging to establish with traditional marketing or advertising.
ZipSprout collaborates with companies interested in investing in local communities so, we did some research on which companies are already focused and highly invested in our backyard, the Raleigh-Durham region of North Carolina. For this research, we analyzed of the frequency of corporate sponsors by counting how often various corporations were listed on sponsorship “thank you” pages for Raleigh-Durham community organizations.
Regarding methodology, this study identified the most commonly linked-to sites from pages that list corporate sponsors via associated hyperlinks. We eliminated false positives, such as Facebook, Twitter, and WordPress, to focus on the true local, frequent corporate sponsors in the Raleigh-Durham market.
And the most community oriented businesses in the Raleigh-Durham region are…
- Blue Cross Blue Shield of North Carolina
- Omega Sports
- WRAL
- The Carolina Hurricanes
- BB&T
- Piedmont Service Group
- Visit Raleigh
- Triangle Electrical Services, Inc.
- Atlantic BT
- Cary Automall
- Duke Energy
- PDQ
- Gladwell Orthodontics
- Independent Weekly
- Quintiles
- Whole Foods Market
- Wells Fargo
- CAM Raleigh
- The Bicycle Chain
- Capital Sign Solutions
- Capstrat
- Carolina Railhawks
- CaryCitizen
- Chick-fil-a
- Durham Reads Together
- Golden Corral
- News and Observer
- R.A. Jeffreys Distributing Company
- Belk
- Cameron Financial
- Carolina Ale House
- Cici’s Pizza
- C Spring
- Dick’s Sporting Goods
- Fairway Outdoor
- Hudson’s Hardware
- Inside Out Sports
- Lone Rider Beer
- RaleighNC.gov
- SAS
- Total Engagement Consulting by Kimer
- Travers Lasik
- TriMark Digital
- Weaver Street Realty
- Wyrick Robbins Yates & Ponton LLP
- First Citizens Bank
- Local Government Federal Credit Union
- PNC
- Endurance Magazine
- Garden Supply Co.