Agency partnership FAQs

Agencies can give us simple criteria like “two links in Buffalo, family-oriented.” We handle everything (from prospecting and approvals to fulfillment and link checks for 12 months).

Our flat fee of $150 per link covers the whole process, no commissions.

Agencies partner with us to support clients across many industries, including lawyers, dentists, plumbers, contractors, SaaS, and e-commerce brands with a local presence.

Yes. Many agencies start with a few placements to test results. Once they see it works, we can help them scale the service across more clients.

Yes. When we can search statewide or nationally, there are far more nonprofit options, which helps us deliver a wider variety of links more quickly.

Fill out this form with the details for a single link. We’ll run the process so you can test it out before rolling it out to more clients.

Yes. We require 30 days’ notice, and there may be a $75 fee per placement if a cancellation happens after a link is already in progress.

We’ll always let you know the status before applying any fee.

No. Sponsorships provide benefits such as visibility and a local link, so they’re not classified as charitable donations for tax purposes.

We focus on securing links through nonprofit sponsorships, not just building business listings on sites like Yelp or Google Business Profile.

This creates unique, community-driven links you won’t get from standard citation building.

We focus on local sponsorships and talk to every organization one-on-one, not through mass emails. That personal approach builds stronger, longer-lasting connections for our clients.

We’ve built a database of over 152,000 local opportunities from years of outreach and relationship building. And we can tap into them quickly for your campaigns.

We’ve been doing this for almost 10 years and have built deep expertise in local sponsorships. In the past, we even offered a free binder of opportunities for businesses to use on their own.

But most stopped once they realized how much work it takes.

We can work within your DA or DR targets, but in local link building, relevancy matters most.

Some of the best community links may have a DA or DR as low as 7. And they can still drive highly qualified local traffic.

Local organizations often serve small communities and naturally have lower DA or DR. The value comes from their local relevance and trust, not from competing in global ranking metrics.

We assess audience, location, and topic to make sure each link aligns with the client’s goals.

For local work, geographic relevance is key, and we also review domain authority and spam scores when requested.

Yes. You can set guidelines to avoid categories you consider controversial, such as cannabis or alcohol.

We follow your preferences and also avoid any organization we feel doesn’t align with positive community impact.

We make it clear to nonprofits that all communication goes through the agency.

This prevents confusion, keeps messaging consistent, and ensures the client knows ZipSprout is part of their team.

If that happens, we explain that we’re working with the client’s marketing agency to help them increase local visibility and support the community through nonprofit sponsorships.

This keeps the conversation aligned and on-message.

We manage all outreach, gather the details, and present preapproved opportunities. Your team simply decides yes or no, and we handle fulfillment from there.

We’ve seen sponsorship link building work at scale for large brands and have data to show why it’s effective. By closing link gaps, we can boost visibility in a measurable way.

Check out the results here!

When agencies need approval from their clients before moving forward, it can slow the process. The extra steps add time before sponsorships can be secured.

Yes. Sponsorships often come with added benefits like event access, logo placement, or newsletter mentions.

Agencies can use these to boost client visibility, but they’re often overlooked.

Yes. We keep spam scores under 10 as a minimum standard. If a site’s score is higher, we won’t match your clients with it.

We can target them, but high-DA sponsorships often cost well above the $500 total most campaigns are built around.

Our main focus is securing relevant, community-based links that deliver real visibility for your clients.

We publish all placements and campaign updates to your agency dashboard. You can check link status, see live URLs, and track progress in real time.

This keeps your team and clients in the loop without chasing updates.