The Zip Episode 9
In this episode, I spoke with Joy Hawkins. Joy is a local SEO expert who is a part of Google’s top contributor program and map-maker regional leads program.
Also, Joy Hawkins drops knowledge bombs, so be ready. Though our conversation focused on Google My Business listings, she had insights that could benefit any company–nay, any entity looking to rank well locally. So, even if you’re not a business–if you’re looking for local, organic SEO, or wanting to learn more about Google My Business, this is a great conversation to listen to. One of my favorite insights of hers was that you should make your site into a Wikipedia of your industry, and not necessarily within the confines of a blog, which I also found very interesting.
Joy regularly contributes to many online communities in the local SEO world, including the Google online business forum and the “Local U” forum–the local university. She is a contributor to the Moz local search ranking fact search survey; a columnist for “Search Engine Land”; and a speaker at marketing conferences, including SMX and Local U. Joy currently works as a product consultant at Imprezzio Marketing in Toronto.