The Zip episode 12
In this episode Megan Hannay speaks with Garrett Mehrguth, who is the CEO of Directive Consulting. They are a Google, Bing, Moz, & Unbounce partner serving mid-enterprise level firms with search marketing. Garrett and I talked about a topic that’s both a favorite and a really problem area for most businesses – breaking local marketing down into measurable goals, and then… actually measuring them.
We’ll talk about getting granular with Google ads, and why one keyword per ad is the way, Garrett says, to go. Plus we’ll discuss how Garrett advises his clients to slice their local marketing budget, based on high level goals and KPI’s (key performance indicators).
And we’ll also talk about Garrett’s not-for-profit goals for his business, and how he meshes them with heading up a for-profit agency.