In the SEO world, there’s a rule of thumb that as soon as one tactic works, everyone finds out about it and overuses it until it no longer works.
This might be a cynical way to look at marketing. But I think that’s how outsiders see this industry. Those people ruining their online experience with pop up ads, and hollow content marketing. But.
Maybe the people responsible for crappy marketing aren’t real marketers. After all, if they’re not stirring up positive conversation about a brand, then are their tactics really working? Are they real marketers?
And I say real marketer like it’s a thing, because I think after hearing today’s guest, you’ll understand what I mean by this distinction. Rev Ciancio is a REAL. MARKETER. From his personal brand that’s focused on food culture, to his career helping local marketing agencies at Yext, Rev doesn’t follow processes. Rather, he works in ways that come naturally to him, which just so happen to also be great marketing tactics.
And I think the difference here, is something that Rev talks about here – it’s about being human. To be honest, Rev is one of the most human marketers I’ve met. His brand is just… him, a guy who’s just really good at talking to people about what he loves.
In today’s episode, Rev and I will talk about how he built a following of small businesspeople on Instagram of all places, and how that journey, which started with hamburger photos, took him to Yext. We’ll also hear about his local nonprofit, and why he likes being a small fish in the big pond that is New York City.
Welcome to the Zip.