The Zip episode 25
Hi everyone. It’s a big week here in the US. There’s a lot going on nationally, but, as always, we’re going to focus on the local perspective here on The Zip.
Just a couple of neat announcements before we get started with today’s interview, with David Mihm.
First – ZipSprout, and therefore, by extension, The Zip, is a sponsor of MozCon Local conference this coming February 27th and 28th. This year, MozCon local will be joined with a Local U conference, so it’ll be featuring Mike Blumenthal, Mary Bowling, and a few other folks I’ve talked to here on the podcast – Joy Hawkins, Mike Ramsey. I’ll be there as well, with my colleague, Claudia Cruz, and I think it’s going to be a great time. Local marketing, local SEO, is going through some big changes, some that we’ll talk about today on the podcast too.
Second – I’ll also be attending and speaking on a panel at the engagePDX conference in Portland this upcoming March. Another great round of speakers will be there – I’m excited about this one, because David Mihm, our guest on the Zip today, is one of the people behind this conference, and as I think you’ll see, he’s got a lot of knowledge to share.
So now, on to the interview. David Mihm has been in the SEO world since it’s early days, and he made a big footprint when he sold a local listings app for small businesses, Get Listed, to Moz in 2012. He’s spoken at local search conferences from StreetFight to Moz, and he very recently, as in late 2016, launched a new business called Tidings, which offers strategies, tactics and advice for small business’s digital media presences.
And interestingly, even though a lot of his work focuses on small business, and David will say that’s where his passion lies, he’s really a marketer of all trades, which is what makes him such an an interesting guest.
Such as: how can can enterprise businesses channel their local talent for good content at the neighborhood level?