Recently ZipSprout CEO, Megan Hannay, had the opportunity to interview local marketing veteran Greg Sterling on the Zip podcast. They discussed some of the challenges facing businesses when it comes to effectively marketing at the local level in our increasingly digital environment. They covered a lot of pertinent issues facing businesses today, and since not everybody does the podcasting thing I wanted to focus on a few key points from the interview here on our blog.
There are some marketing challenges that are universal, such as defining your target audience and staying relevant to them or keeping up with your digital presence management, but small businesses and large brands will experience challenges unique to their size. Greg discussed the biggest challenges facing small and large businesses today.