The Internet is crazy about them, sociologists are trying to understand them, marketers want learn how to sell to them. Millennials have become a full time occupation for brands and marketers. But in the US, being the marvelous melting pot that it is, segments within millennials can differ by culture, habits, education, vision of themselves and the world. The largest group within the non-white millennials are the Hispanic millennials.
At ZipSprout, we help clients learn more their target demographics at the hyper-local level, including Hispanic millennials’ interests. This article will dive into the world of Hispanic millennials by analyzing this group’s unique characteristics, their contact with digital media, mobile device usage and their screen habits. For more background, take a look at my post on local marketing to Hispanics of all ages.